Our strategy approach focuses on understanding the project objectives, target audience, market landscape, and business goals. It sets the foundation for the project by identifying key challenges, opportunities, and user needs.
Workshops
Our workshops are designed to unlock innovative ideas and create early alignment.
Alignment Workshop
We take time to collaborate and understand the product goals, user needs, technical realities, and constraints. This allows teams to make informed decisions early and shape the product.
includes:
Technical possibilites
Product requirements
General user behaviours
Principles and themes
Customer and business intent
Gamification Workshop
A structured workshop focused on designing meaningful engagement. We explore proven gamification frameworks, usability principles, and real opportunities to motivate user behaviour.
includes:
Gamification frameworks
Usability principles that support gamification
Identifying engagement opportunities
Audits
Audits are structured evaluations of existing products, platforms, or systems. They help companies identify issues, risks, and opportunities before investing in redesign or redevelopment.
Experience Audit
An experience audit ensures that any planned changes, such as a redesign, are grounded in the right intent and strategic direction. It quickly surfaces real user pain points, journey friction, and usability gaps, giving you clear, data-backed direction before you invest in changes.
includes:
• Usability evaluation
Interface and visual design assessment
Accessibility evaluation and compliance
Technical Audit
A technical audit is a comprehensive evaluation of your existing systems, designed to uncover strengths, weaknesses, and opportunities. It examines key areas like codebase quality, architecture, security, and performance, delivering actionable insights to align technology with your business goals.
includes:
• Codebase review
Architecture and infrastructure assessment
Security and vulnerability assessment
Performance and optimisation analysis